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Alli Walsh, Social Media Strategist
Do you know what your employees really think about their benefits? While you keep track of benefit enrollment and participation trends, you might not know how valuable they actually are (or aren’t) to your workforce. Your employees’ perception of their benefits is becoming more important because it impacts your ability to attract and retain top talent—the employees who make the biggest impact to your company’s performance.
If you think about it, your benefits are a significant part of your employer brand. The benefits you provide are connected to employee satisfaction and loyalty, not to mention their health and productivity. Even if you’ve spent a lot of money on a great benefits package, if your employees don’t see it that way, they could move on.
Your benefits spend is probably on the rise. Or, at the very least, you may be allocating your budgets differently than you did just a few years ago. A recent Willis Towers Watson analysis of employer trends in benefit costs found that active health care costs as a percentage of average employee pay doubled between 2001 and 2015, rising from 5.7% to 11.5% of pay1. This is a significant increase—and it’s important that your employees, the recipients of this investment, see the value in how you’re spending your employee benefit dollars.
How can you be sure that you are making the most of your investment? And what can you do to boost your employees’ perception of your offerings? Here are some best practices to consider:
What benefits do your employees want and expect? Let’s turn to insights from the Willis Tower Watson study1:
Employers have the opportunity to step in and help employees manage their money and protect their health and healthcare dollars. While employees seem generally satisfied with their core major medical and retirement programs, there’s room for supplemental, or voluntary, benefits that fill the gap.
Employees may see more value in their benefits package when they see its financial impact. This is why supplemental lines of insurance can be powerful. They help meet healthcare and financial needs, as an unexpected accident or illness can quickly deplete their savings.
About Combined Insurance Combined Insurance Company of America (Chicago, Ill.) is a leading provider of supplemental accident, disability, health, and life insurance products and a Chubb company. With a tradition of nearly 100 years of success, Combined Insurance is committed to making the world of supplemental insurance easy to understand. The company has an A+ rating by the Better Business Bureau and is one of Ward’s Top 50® Performing Life-Health Insurance Companies. Combined Insurance is also a 2017 Top 10 Military Friendly® Employer named by G.I. Jobs Magazine—marking the fifth consecutive year on the Top 10 employer list and third consecutive year in the Top 5. In New York, products are underwritten by Combined Life Insurance Company of New York (Latham, N.Y.) For more information, please visit combinedinsurance.com.
1 “Shifts in benefit allocations among U.S. employers.” Willis Towers Watson, www.towerswatson.com/en/Insights/Newsletters/Americas/Insider/2017/07/shifts-in-benefit-allocations-among-us-employers.Link opens in a new window.
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Combined Insurance Company of America (Chicago, IL Illinois) is a leading provider of individual supplemental accident, disability, health, and life insurance products and a Chubb company. With a tradition of nearly 100 years of success, we have an A+ rating by the Better Business Bureau and are one of Ward’s Top 50® Performing Life-Health Insurance Companies. Combined Insurance is also the number one Military Friendly® Employer in the over $1B revenue category for 2019 by VIQTORY. This is the company’s eighth consecutive year on the top 10 list and fifth consecutive year in the top 5—Combined Insurance was previously named the number one Military Friendly® Employer in the nation for 2015 and 2016. In New York, products are underwritten by Combined Life Insurance Company of New York (Latham, NY).
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