Combined Insurance Launches Hispanic Market Initiative
Combined Insurance, a leading provider of individual supplemental accident, disability, health and life insurance products, and an ACE Group company, announced today the launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.
According the U.S. Census Bureau, the Hispanic population of the United States represents approximately 17 percent of the total population at 53 million people. It also represents the country’s fastest growing minority population with projections that Hispanics will make up one third of the U.S. population by 2050.
“We have long recognized the potential that the Hispanic market offers our company from both a customer and employee perspective,” said Doug Abercrombie, senior vice president and chief agency officer for Combined Insurance. “The Hispanic population is significantly growing in numbers and percent of total U.S. population yet more than 30 percent of Hispanics lack health insurance, making this an underserved market that our products and services fit well into.”
To help meet the need of the Hispanic market, Combined Insurance has set a goal to hire 220 high-quality bilingual agents who understand the unique needs of and diversity within the U.S. Hispanic population by the end of 2014.
Leading the overall Hispanic market initiative will be Jorge Enderica, who joined Combined Insurance in July of this year as vice president, national sales-Hispanic markets. Enderica has more than 16 years sales experience and most recently served as vice president of global life at Pan-American Life Insurance Company where he was responsible for growing the company’s Central and South American regions. Prior to that role, he was sales director for the U.S. Hispanic market for the company.
“The growing Hispanic population represents more than $1 trillion in purchasing power, making it a vibrant and vital part of this country,” said Enderica. “It is also a community that can be particularly well served with supplemental insurance. Combined Insurance recognizes the importance of understanding and working within the various Hispanic cultures and we look forward to providing them with the care, products and customer service that is important to them.”
Supplemental insurance, as its name implies, supplements existing coverage. Benefits are paid directly to policyholders and can be used help pay for the extra non-medical expenses often associated with serious illness or injury.
Combined Insurance is ranked six on G.I. Jobs’ 2014 list of top military friendly employers. The company also has an A+ rating by the Better Business Bureau and an A+ financial strength rating by A.M. Best, one of the world’s top insurance rating and information firms. In addition, Combined Insurance has been named to the Ward Group’s “Ward’s 50”, a list of top life-health insurance companies for five consecutive years. The Ward Group is a leading provider of benchmarking and best practices studies for insurance companies. Since 2000, Combined Insurance has made the list 14 times.
For more information on Combined Insurance Company of America, visit combinedinsurance.com.
About Combined Insurance
Combined Insurance (www.combinedinsurance.com.) is a leading provider of supplemental accident, health and life insurance products and is a member of the ACE Group of Companies. With a field sales force and corporate staff in excess of 10,000 people worldwide, Combined Insurance meets the growing coverage needs of policyholders around the globe. For more information, call 1-800-490-1322 or visit combinedinsurance.com.
ACE Group is one of the world’s largest multiline property and casualty insurers. With operations in 54 countries, ACE provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. ACE Limited, the parent company of ACE Group, is listed on the New York Stock Exchange (NYSE: ACE) and is a component of the S&P 500 index. Additional information can be found at acegroup.com.
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